EV - Manager

<ul> <li>Analyze consumer insights, define marketing and branding needs for the new business build</li> <li>Monitor market trends, research consumer insights and competitor&#39;s activities</li> <li>Translate insights into plans and go-to-market strategies</li> <li>Work and liaison with external marketing agencies on brand initiatives</li> <li>Develop innovative commercial offerings to drive market penetration</li> <li>Measure and report the performance of all marketing penetration initiatives, and assess ROI and KPIs</li> </ul> <p><strong>Suggested Profile</strong></p> <ul> <li>5-7 years of experience in analyzing customer insights, defining marketing &amp; branding initiatives, building targeted offerings basis customer needs preferably in the automobile industry</li> <li>Strong analytical skills partnered with a creative mind</li> <li>Excellent verbal and written communication skills</li> <li>Ability to develop brand strategies through research, consumer studies</li> <li>Exposure to mobility services, e.g., leasing</li> <li>Masters Degree in Business Administration</li> </ul> <p><strong>Expected outcome:</strong></p> <ul> <li>Customer segmentation, micro-segmentation, and insights</li> <li>Marketing, branding, and communication to target customers</li> <li>Innovative commercial offers to support customer/market needs</li> </ul>