Marketing Manager

<p><strong>Roles and Responsibilities</strong></p> <p><strong>SEO:</strong></p> <ul> <li>Creation of Audit reports, SEO planner, Website presence in different Search Engines, Created competition analysis reports, rank reports.</li> <li>On-Page - Optimization like creation of Meta tags, Site Analysis Canonical issues, Sitemap, Robots.txt, Keyword Analysis, Google Analytics Account, and Google Webmaster Tools.</li> <li>OFF-Page - Press release submission, Blog submission, article submission, forum posting, Guest posting, Classified ads submission, social bookmarking etc.</li> </ul> <p><strong>Social Media</strong></p> <ul> <li>Creating engaging social media content writing (LinkedIn, Facebook &amp; Instagram, Whatsapp) strategies with monthly calendar creation and execution plan that cultivated Audiences, increased web presence and enhance brand awareness.</li> <li>Knowledge of Ecommerce product listing.</li> <li>Emails Content creation and sending. Planning and executing of marketing campaign, Events, Webinar and exhibitions.</li> </ul> <p><strong>Website Management</strong></p> <ul> <li>Designing and executing online visibility campaign to drive Traffic to our website</li> <li>Executing ATL &amp; BTL Marketing programs to strengthen current market and penetrate new market</li> <li>Co ordination with digital agency creative team for creating pertinent digital content</li> <li>Website management and development</li> <li>Execution and process management for SEO and adwords</li> <li>Strong acumen for social media management to generate branding and leads</li> <li>Lead generation, Website &amp; traffic metrics, SEO optimization, Paid advertising, Social media tracking, Social Media Reach and Engagement, Analyzing Web traffic sources, Brand awareness through different online medium, Cost per lead, Website traffic leads, Online conversion rates, Lead conversion rates, Click thru rate, Customer lifetime value, Presence on different online trade portals, Develop/maintain relationship with vendors, Coordinate with Printers/Designers etc; Content writing, Brand Management.</li> <li>Broachers/technical specifications/introduction letters maintenance/development</li> <li><strong>Exhibition Management / execution</strong></li> <li>Promotion articles, Maintaining Website, Taking Care of Advertisements/SEO, Corporate identity, Product/corporate presentation 2D/3D animated And Film, Newsletters/monthly flyer</li> <li>Preparing Technical Arch. folder (box file/catalogues/Drg/tech/Tender spec/all reqd.info)</li> <li>Arch. Seminar plan &amp; preparation, Work closely with dealers and distributors on product and promotions.</li> </ul> <p>&nbsp;</p> <p><strong>Desired Candidate Profile</strong></p> <ul> <li>Must have B2B experience.</li> <li>Should have experience into exhibitions, social media and campaigns</li> </ul>